Digital marketing refers to promotion of products or brands through one of the forms of electronic / online medium and differs from traditional marketing as it involves the use of channels & methods which enable any business to analyze their campaigns and understand the outcome in real time.
Chapter 1: Introduction
Chapter 2: On Page Optimization
Chapter 3: Off Site Optimization
Chapter 4: Duplicate Content
Chapter 5: Keyword Research & Competitive Intelligence
Chapter 6: Design & Architechture
Chapter 7: Local SEO
Chapter 8: SEO Measurement
Chapter 9: Algorithm Updates & SEO Changes
Chapter 10: Integrating SEO with other disciplines
Chapter 1: Introduction to Social Media
Chapter 2: Making the Message Stick and Spread
Chapter 3: Social Media Channels
Chapter 4: Engaging with Influencers
Chapter 5: Listening and Reputation Management
Chapter 6: Social Media Measurement
Chapter 7: Integrating Social Media with Other Disciplines
Chapter 1: Introduction to Content Marketing
Chapter 2: Content Marketing Strategy
Chapter 3: Overseeing a Content Marketing Program
Chapter 4: Content Marketing Tactics
Chapter 5: Social Media Platforms
Chapter 6: Content Marketing Budget and Measurement
Chapter 1: Introduction to Email Marketing
Chapter 2: Spam
Chapter 3: List Building and Management
Chapter 4: Elements of an Email
Chapter 5: The Process of Measuring Email
Chapter 6: Marketing Automation
Chapter 7: Integrating Email with Other Disciplines
Chapter 1: Introduction to Mobile Marketing
Chapter 2: Products and Services
Chapter 3: Incentives and Loyalty Programs
Chapter 4: Location Opportunities
Chapter 5: Mobile Advertising
Chapter 6: Mobile Audiences
Chapter 7: Rules and Regulations
Chapter 8: Mobile Measurement
Chapter 9: Mobile and other Disciplines
Chapter 1: Introduction to PPC
Chapter 2: Account Hierarchy
Chapter 3: The Buying Funnel
Chapter 4: The PPC Auction
Chapter 5: PPC Targeting Options
Chapter 6: Keyword Research
Chapter 7: Creating Compelling Ads
Chapter 8: Measuring Goals and Bidding Options
Chapter 9: PPC Audit
Chapter 10: Integrating PPC with other Disciplines
Chapter 1: Introducing Conversion Optimization
Chapter 2: Laying the Foundations of Conversion
Chapter 3: Getting to Know Your Customers
Chapter 4: Creating the Message
Chapter 5: Anatomy of a Landing Page
Chapter 6: Why Design Matters
Chapter 7: Testing for Conversions
Chapter 8: Seeing the Bigger Picture
Chapter 1: Introduction to Digital Analytics
Chapter 2: Organizational Maturity
Chapter 3: Building Blocks
Chapter 4: Management Perspectives of Digital Analytics
Chapter 5: Key Performance Indicators (KPIs)
Chapter 6: Segmentation
Chapter 7: The Analysis Process
Chapter 8: Marketing Management
Chapter 9: Experimentation and Testing
Chapter 10: Reports and Dashboard
Chapter 1: Introduction to Marketing Automation
Chapter 2: Lead Capture and Nurture
Chapter 3: Triggers and Series
Chapter 4: Drip Campaigns
Chapter 5: Nurture Campaigns
Chapter 6: Measurement Attribution
Chapter 7: Customer Journey
Chapter 1: What is Programmatic Buying
Chapter 2: Programmatic Buying vs. Traditional Paid Marketing Approaches
Chapter 3: Programmatic Direct vs. Real-Time Bidding
Chapter 4: Programmatic Workflow
Chapter 5: Targeting Strategies in Programmatic
Chapter 6: Targeting Strategies in Programmatic
Online Marketing Courses in Pune
Online Marketing Courses in Delhi
Online Marketing Courses in Noida
Online Marketing Courses in Patna
Online Marketing Courses in Ranchi
Digital Marketing Training in Pune
Digital Marketing Training in Delhi
Digital Marketing Training in Noida