Classroom Training on Digital Marketing
Location: Pune
Dates: 01st November '17 and 10th November '17
Course Fee: INR 25,000 /-
Training Features
50 hrs of Classroom Training
Online Course Access for 6 months
Industry Experts as Trainers
What you learn during the training?
Digital marketing refers to promotion of products or brands through one of the forms of electronic / online medium and differs from traditional marketing as it involves the use of channels & methods which enable any business to analyze their campaigns and understand the outcome in real time.
Chapter 1: Introduction
Chapter 2: On Page Optimization
Chapter 3: Off Site Optimization
Chapter 4: Duplicate Content
Chapter 5: Keyword Research & Competitive Intelligence
Chapter 6: Design & Architechture
Chapter 7: Local SEO
Chapter 8: SEO Measurement
Chapter 9: Algorithm Updates & SEO Changes
Chapter 10: Integrating SEO with other disciplines
Chapter 1: Introduction to Social Media
Chapter 2: Making the Message Stick and Spread
Chapter 3: Social Media Channels
Chapter 4: Engaging with Influencers
Chapter 5: Listening and Reputation Management
Chapter 6: Social Media Measurement
Chapter 7: Integrating Social Media with Other Disciplines
Chapter 1: Introduction to Content Marketing
Chapter 2: Content Marketing Strategy
Chapter 3: Overseeing a Content Marketing Program
Chapter 4: Content Marketing Tactics
Chapter 5: Social Media Platforms
Chapter 6: Content Marketing Budget and Measurement
Chapter 1: Introduction to Email Marketing
Chapter 2: Spam
Chapter 3: List Building and Management
Chapter 4: Elements of an Email
Chapter 5: The Process of Measuring Email
Chapter 6: Marketing Automation
Chapter 7: Integrating Email with Other Disciplines
Chapter 1: Introduction to Mobile Marketing
Chapter 2: Products and Services
Chapter 3: Incentives and Loyalty Programs
Chapter 4: Location Opportunities
Chapter 5: Mobile Advertising
Chapter 6: Mobile Audiences
Chapter 7: Rules and Regulations
Chapter 8: Mobile Measurement
Chapter 9: Mobile and other Disciplines
Chapter 1: Introduction to PPC
Chapter 2: Account Hierarchy
Chapter 3: The Buying Funnel
Chapter 4: The PPC Auction
Chapter 5: PPC Targeting Options
Chapter 6: Keyword Research
Chapter 7: Creating Compelling Ads
Chapter 8: Measuring Goals and Bidding Options
Chapter 9: PPC Audit
Chapter 10: Integrating PPC with other Disciplines
Chapter 1: Introducing Conversion Optimization
Chapter 2: Laying the Foundations of Conversion
Chapter 3: Getting to Know Your Customers
Chapter 4: Creating the Message
Chapter 5: Anatomy of a Landing Page
Chapter 6: Why Design Matters
Chapter 7: Testing for Conversions
Chapter 8: Seeing the Bigger Picture
Chapter 1: Introduction to Digital Analytics
Chapter 2: Organizational Maturity
Chapter 3: Building Blocks
Chapter 4: Management Perspectives of Digital Analytics
Chapter 5: Key Performance Indicators (KPIs)
Chapter 6: Segmentation
Chapter 7: The Analysis Process
Chapter 8: Marketing Management
Chapter 9: Experimentation and Testing
Chapter 10: Reports and Dashboard
Chapter 1: Introduction to Marketing Automation
Chapter 2: Lead Capture and Nurture
Chapter 3: Triggers and Series
Chapter 4: Drip Campaigns
Chapter 5: Nurture Campaigns
Chapter 6: Measurement Attribution
Chapter 7: Customer Journey
Chapter 1: What is Programmatic Buying
Chapter 2: Programmatic Buying vs. Traditional Paid Marketing Approaches
Chapter 3: Programmatic Direct vs. Real-Time Bidding
Chapter 4: Programmatic Workflow
Chapter 5: Targeting Strategies in Programmatic
Chapter 6: Targeting Strategies in Programmatic
