A guide to SEO (Search Engine Optimization)

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Search Engine Optimization (SEO)

It is the number one means of generating organic traffic for your website. Organic traffic is one which is non – paid. You don’t put up ads or you don’t get any PR coverage. SEO is the process which helps your brand appear in the SERP (search engine result page) whenever a user searches an item on one of the search engines like Google, Yahoo, Bing or Baidu.

SEO encompasses both the creative & technical skills of the Website / APP elements and also the on page or off page efforts put up to improve SEO.

Creative skills include the following aspects:

Keyword research

This is the one of the most important aspect where in you have to define the keywords / search queries on which you want to optimize the online content. You can use different keyword planning tools to analyze the density of keywords and related competitive info.

Content planning

Planning for the type of content or the ordering of pushing contents on your website / APP has to be planned in tandem with keyword priorities. You also have to decide the type of content i.e. text, pictures or videos to be put up.

Backlinks generation

It’s very important t o get relevant backlinks to your webpage / apps which helps in building the trust score for your brand. Also, the URL link has to be planned in terms of how it could be used to be optimized for the relevant keywords. The website domain name structure has to¬† be planned in link with SEO principles.

Technical skills include the following activities:

Link and Website Structure Planning

It’s very important to plan the domain hierarchy when planning the keywords to focus on. Generally website link structure is planned as a Silo structure or Tree structure.

Adequate Tags Highlighting

Highlighting relevant keywords in Title tag, meta tags, meta description, H1, H2, H3 is key to getting a higher rank when even the competition is focused on same keywords.

Page load speed optimization

Developers should minimize the use of inline CSS, designers should not provide very high weight graphical content, too much of external scripts and usage of flash should be minimized. These bring down the website page load speed thus making user experience poor. Browser caching feature should be used to improve page load speed.

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