A guide to SMM (Social Media Marketing)

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Social media marketing is the process of getting traffic to your website or APPs through activity on social media channels like Facebook, Google +, Twitter, LinkedIn, Quora and so on. A Social Media refers to the following categoris of websites:

  1. Peer to peer individual / group chats: Whatsapp, Hangouts, Skype
  2. Reviews & Ratings: Glassdoor, Trustpilot, Akosha
  3. Personal Blogs / Content Site: WordPress, Quora
  4. Picture Sharing: Instagram, Shutterstock
  5. Video Sharing: Youtube, Vimeo
  6. Link Sharing: Reddit, Pinstorm
  7. Short Messages: Twitter
  8. Full fledged: Facebook, Google +
  9. Community based: Zomato, Yelp, Blooddonors group
  10. Networking sites: Tinder, Crunchbase, Angel.co

Majorly a social media site refers to any web platform where people come together for a common purpose or cause. So whenever any planning is done for Social Media Marketing, the most important point to stress upon is on selecting the right set of sites for the targeted user segment for your business or work.

A social media platform is used for the following activities:

  1. Increase traffic
  2. Engaging with existing customers
  3. Customer feedback mechanism
  4. Addressing customer grievances
  5. Direct selling to customers

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